Boosting Organic Traffic by 93%
SEO Case Study
Introduction
A leading technology solutions provider with more than 25 years of experience and over 2,000 successful projects was struggling to rank well in search engines and capture organic traffic. This case study outlines the steps taken to improve organic search visibility and the impressive results achieved over a 24-month period.
Objectives and Goals
Improve Organic Search Visibility and Rankings
Our primary objective was to significantly enhance the organic search visibility and rankings for relevant keywords in the target industry.
Drive Substantial Growth in Organic Traffic
We aimed to drive a substantial increase in organic traffic to the website, with a targeted annual growth rate of 15%. This goal ensured a broader reach within the target audience and sustainable long-term growth.
Achieve Top Rankings for “Dynamics 365”
A specific goal was set to secure top rankings for the highly competitive keyword “Dynamics 365” in SERPs.
Outperform Competitor on Search Engines
We aimed to surpass the rankings of their main competitor in search engine rankings, solidifying this technology solutions partner authority in the market.
Solutions
Comprehensive SEO Audit
We conducted a thorough SEO audit to identify technical issues, on-page SEO problems, and opportunities for improvement. This audit formed the foundation of our strategy.
Keyword Research
We performed extensive keyword research to identify high-potential keywords and long-tail phrases relevant to their products and industry.
On-Page Optimization
We optimized existing product pages and created new, SEO-friendly landing pages for specific product categories. This included optimizing meta tags, headers, and content for target keywords.
Technical SEO Improvements
We resolved technical issues such as duplicate content, broken links, and improved website speed to enhance the overall user experience and search engine crawlability.
Content Strategy
We developed a content calendar and started publishing high-quality, informative blog posts addressing user questions and pain points.
Internal Link Building
The goal of our internal link building strategy was to distribute link value throughout the site to help Google navigate the website easier to discover pages.
Implementation
The SEO strategy was implemented over a 24-month period, with regular monitoring and adjustments as needed.
We consistently created 3 high-quality blogs each month, resulting in a total of 63 new blog posts.
The project was executed solely by one person.
Monthly progress reports were generated to track keyword rankings, organic traffic, and other relevant metrics.
Results & Outcome
After 24 months of implementation, the technology solutions provider achieved the following results:
Organic traffic increased by 93% (from 14,339 visitors to 27,572 visitors annually)
Keyword rankings improved significantly, with many high-traffic keywords reaching the first page of search engine results.
The highly competitive keyword “Dynamics 365” achieved first-page ranking, garnering an impressive 78 monthly clicks.
The top-performing page, a blog post that ranks for an entire 33 keywords, attracts a substantial monthly audience of 606 visitors.
Ranking for 198 keywords variations of the “Dynamics 365”
A total of 122 keywords on position 1 on SERPs
We successfully outperformed the main competitor by enhancing our online visibility, achieving a 64% increase compared to the competitor.
The Impact of Strategic SEO
The investment in SEO optimization paid off significantly. By addressing technical issues, optimizing content, and implementing a robust link-building strategy, they achieved a 93% increase in organic traffic resulting in an increase in leads from the website. This case study demonstrates the long-term benefits of effective SEO strategies for businesses seeking to improve their online visibility and organic traffic.
Questions? Answers.
What were the biggest challenges before implementing SEO improvements?
The company had strong industry experience but struggled to gain online visibility. Despite a solid track record, they weren’t ranking well on search engines, which limited their ability to capture organic traffic.
Can a business in another industry expect similar outcomes?
While results will vary depending on competition, industry, and starting point, our process—technical SEO fixes, content strategy, and link building—can be adapted to many sectors to drive meaningful organic growth.
What level of involvement is required from the client?
We handle audits, optimization, content, and performance tracking. From your side, we’ll need access to analytics, website backend, and brand assets so we can integrate efforts seamlessly and maintain consistency.